Welcome to the Art of Content Marketing!

A copywriting course on how to sell products, ideas or even yourself with just the right words.
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Writing made easy

This course is built on the idea that if you can speak, you can write. It aims to demystify this craft and make it effortless for everyone.

Result-driven approach

In the 21st century, good content isn’t what sounds poetic, but what works. The Art of Content Marketing champions a result-driven approach focused on impacting the bottom line.

Meet the author

Hi, I’m Sandra Wu. I have 5+ years of experience establishing content marketing as a major growth channel for companies. I am currently leading the Paid Content Marketing team at Blinkist, an app that I saw grow to more than 14 million users. Over my career, I’ve figured out exactly how to get through to people–all of which will be shared in this course.

What will you learn?

Adapting to modern consumers

Keep up with the times! Banner blindness, lower attention spans and skimming are just a few examples of how content is consumed differently in the 21st century.

Crafting an inspiring story

Good storytelling remains one of the most effective ways of spreading messages and ideas. Learn how honing this skill can further your cause.

Applying sales strategies

Content marketers have a lot more in common with salespeople than you might think. Find out how tactics used by the latter can be applied to writing.

Setting up a content team

While we believe that anyone can write great copy, sometimes you just need help. Learn what it takes to build a productive team.

Tailoring copy for different purposes

Looking for specific tips on how to write copy for different marketing channels and needs? We’ve got you covered.

Iterating to improve results

Finished your first lines? Great, let’s put it to the test. Learn how constant iteration can impact your bottom line.

The course

The Art of Content Marketing consists of 8 chapters and is laid out in a PDF coursebook. New content will be added frequently, for which customers will receive updated versions. The course illustrates the challenges of copywriting and ways to tackle them through case studies and exercises. By the end of the course, you will feel 100% confident in creating copy and content strategies.

Course chapters

Chapter 1 - 21st century copywriting

You’ll learn in this chapter what sets good copy apart from bad ones, and what challenges copywriters have to face in the 21st century.

Chapter 2 - Crafting your story

Great copy doesn’t appear out of the blue, it’s the result of a firm understanding of why your product exists and what makes it special. Please have a product in mind before you begin this chapter.

Chapter 3 - Applying sales techniques to copywriting

In this chapter, you'll learn what makes a good salesperson, and how those skills can be applied to copywriting.

Chapter 4 - When you hire someone else to do the writing

It’s common to outsource writing, this chapter outlines what is needed to build a successful setup.

Chapter 5 - Grammar rules

Marketers take a lot of liberties with grammar. Here is a list of the most common mistakes and how to address them.

Chapter 6 - Copywriting for different purposes (coming soon)

Find out how to adapt your copy for different advertising channels, email marketing, and blogs.

Chapter 7 - How good is your copy? (coming soon)

Time to put your copy to the test and find out how much your hard work pays off.

Chapter 8 - Iterating on the copy until it works (coming soon)

This chapter shows you how to set up a testing machine with technical know-how, roadmaps and the right methodologies.

What will you get?

The Preview

  • 12-page PDF course preview
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The Basics

  • 70-page PDF coursebook
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The Complete Package

  • 70-page PDF coursebook
  • 1-hour consultation session
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Frequently asked questions

Do you accept PayPal purchases?
The Art of Content Marketing uses Gumroad to accept payment which supports PayPal.
Can I get an invoice?
Yes. You'll get a receipt immediately after purchase which includes a link to generate an invoice where you can add any additional information for accounting purposes.
Do you have a monthly subscription?
Nope, the course is a one-time purchase that will give you lifetime access to the entire course, including all future updates.
What if I realize it's not for me?
No worries at all. Write me at contact@theartofcontentmarketing.com and you'll be refunded in full, no questions asked (except feedback).