Chapter 1 - 21st century copywriting
You’ll learn in this chapter what sets good copy apart from bad ones, and what challenges copywriters have to face in the 21st century.
Chapter 2 - Crafting your story
Great copy doesn’t appear out of the blue, it’s the result of a firm understanding of why your product exists and what makes it special. Please have a product in mind before you begin this chapter.
Chapter 3 - Applying sales techniques to copywriting
In this chapter, you'll learn what makes a good salesperson, and how those skills can be applied to copywriting.
Chapter 4 - When you hire someone else to do the writing
It’s common to outsource writing, this chapter outlines what is needed to build a successful setup.
Chapter 5 - Grammar rules
Marketers take a lot of liberties with grammar. Here is a list of the most common mistakes and how to address them.
Chapter 6 - Copywriting for different purposes (coming soon)
Find out how to adapt your copy for different advertising channels, email marketing, and blogs.
Chapter 7 - How good is your copy? (coming soon)
Time to put your copy to the test and find out how much your hard work pays off.
Chapter 8 - Iterating on the copy until it works (coming soon)
This chapter shows you how to set up a testing machine with technical know-how, roadmaps and the right methodologies.